A Diamond - The Enduring Gift of Love

For centuries, men and women have found that the sparkle and brilliance of a quality diamond expresses their deepest emotions and symbolizes their enduring love. Yet with many beautiful diamonds to choose from -- and no two alike -- how do you pick the right diamond while spending wisely? The Diamond Quality Pyramid and the 4Cs, along with the guidance of a trusted jeweler, will lead you to the answer.

THE 4Cs: Key to the Diamond Quality Pyramid

To establish a diamond's quality, jewelers examine each of the 4Cs -- cut, clarity, carat weight and color. The combination of the 4Cs determines the value of a particular diamond. For example, a colorless diamond is at the top of the Diamond Quality Pyramid in color ... but if it lacks clarity, is small, or not well cut, it will be of a lower value. The finest stones possess the rarest quality in each of the 4Cs, and are the most valuable.

Strive for a stone that offers the best combination of the 4Cs. Knowing a diamond's place in the Diamond Quality Pyramid will help you to make an informed decision. Ultimately, you'll discover the unique combination of the 4Cs that makes a particular diamond the right choice for you. Its beauty and brilliance will capture the true sentiment of the occasion.

WHAT TO SPEND: Diamond Buyer's Guide

When you start to think about buying a diamond -- and the love it will symbolize -- you naturally want the best you can afford and a beautiful stone you will treasure forever.

Diamonds can be found in a range of prices -- and you're certain to find one within the Diamond Quality Pyramid that suits your taste and what you plan to spend.

If you're about to buy a Diamond Engagement Ring, you may want to consider spending the commonly accepted guideline of two month's salary. But it's up to you to settle on a diamond that will truly represent your deepest emotions and the promise for the future you will share.

WHEN YOU FIND THE RIGHT DIAMOND: An Occasion Worth Celebrating

Now that you understand why some diamonds are more rare than others, you can make an informed decision. Choose a beautiful stone that combines the qualities of the 4Cs you most value. Then you're ready to give the most enduring gift of love. Born of the earth, reborn on the woman you love, this diamond is more than a precious gem and all that it symbolizes ... it's a piece of forever.

THE DIAMOND QUALITY PYRAMID: How to Measure a Diamond's Value

The Diamond Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid -- possessing the best combination of cut, clarity, carat weight and color -- are the earth's rarest, most valuable and most beautiful to the eye.

Information Courtesy of DeBeers.

If you have any questions, email us at jjo@joh9.com